The following services translate into benefits because
Full Spectrum Communications acts as a conduit between
companies and the media to help inform the public:
- Innovative initial strategy development services:
- Competitive analyses
- Industry research
- Targeted media list development
- Creative technical, consumer, business writing
and editing capabilities:
- Articles
- Press Releases
- Marketing collateral
- Employee/ customer newsletters
- White papers, speeches and annual reports
- PowerPoint slide presentations
- Direct mail letters
- Web page content
- ...plus production coordination
- Strong media relations
skills with business, consumer
and trade publications.
- Special events coordination.
- Proactive on-site
media relations at industry trade shows.
- Artistic
on-site industrial and consumer photo shoot coordination.
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Lela R. Katzman brings more than 25 years of writing,
public relations, and marketing communications experience
to Full Spectrum Communications, the company she
founded. The firm's name aptly reflects the capabilities
offered to clients. Prior to establishing her own
company, Lela worked as a writer, publicist, and
marketing communications expert for several of the
country's leading pr agencies. The roster of current
clients includes some of the world's largest corporations.
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